RUBRIKY/ČLÁNKY » HOTEL/WELLNESS/SPA
Většina hoteliérů je opatrně optimistická
Krizový rok 2009 skončil. Také hotelová branže pocítila v plné síle celosvětový pád ekonomiky. To nejhorší se zdá být překonáno a všude narůstají naděje na lepší rok 2010.
V této souvislosti se hotel.info - on-line rezervační služba bez poplatků pro více než 210.000 hotelů z celého světa - dotazovala ve své oborové anketě "Ukazatel nálady 2010" připojených evropských partnerských hotelů, s jakými očekáváními vstupují provozovatelé hotelů do letošního roku.
Během pouhých dvanácti hodin odpovědělo více než 2.000 hotelů všech kategorií s následujícím výsledkem:
Téměř polovina hotelů (46,08 %) vstupuje do nového roku s opatrným optimismem a očekává podle hotel.info přinejmenším mírný, ačkoliv spíše pomalý návrat k normálnímu stavu. Alespoň 24,44 % je v této věci ještě výrazně pozitivnější a slibuje si rychlé znatelné zlepšení obchodů, tedy vyšší vytíženost. Naproti tomu opětovné stoupání cen hotelů předpokládá pro nadcházející rok pouze 6 %. Jen necelých 16 % hotelů neočekává v roce 2010 žádné podstatné zlepšení v porovnání se čtvrtým čtvrtletím roku 2009 a je tedy daleko méně optimisticky naladěno než jejich kolegové z oboru. Přibližně 7 % hoteliérů uvádí, že s jistotou nemohou uvést žádný odhad.
Celkově tato oborová anketa portálu hotel.info vypovídá o srovnatelné náladě napříč většinou evropských zemí. Pouze provozovatelé hotelů v obzvláště zkoušeném Španělsku pohlížejí do blízké budoucnosti opatrněji než jejich evropští kolegové. Zde očekává rychle znatelný vzestup méně hotelů (15,28 %). Jasná většina (55,56 %) dokonce předpokládá pomalejší navracení do normálního stavu. Sečteme-li počet hoteliérů, kteří celkově vycházejí z návratu do normálního stavu - ať už pomalého nebo rychlejšího - do jedné číselné hodnoty, nejpozitivnější očekávání pro rok 2010 mají italští hoteliéři (76,59 %). Celkový průměr v celé Evropě nakonec činí 70,52 %.
reklama:
29.01.2010 - 09:51:55
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